Why This Course

For eight years as the owner of Detroit Sewn, I worked with clients from all over the country that wanted to start clothing lines. Time and time again I found that whether they come to me with an idea in their head, or with patterns and prototypes already in hand, most of them didn't know how to price their products. This was a question I asked early on in our first meeting, as the answer is crucial to everything that comes next. When I asked: “What price will your target audience pay for this product?” most of them replied: “It depends how much it costs to make.” That answer will get you into trouble financially. In this course, I’ll not only explain why, I’ll also show you how to properly price your products so that you can have the sales model(s) you want and make your profit margin.

Course curriculum

    1. Welcome Message From Karen Buscemi

    2. Sneak Peak: How most of my clients think about pricing is why I created this course

      FREE PREVIEW

    3. Module 1 Presentation

    1. Sneak Peak: Understanding your brand unlocks everything that comes next, including pricing

      FREE PREVIEW

    2. Module 2 Presentation

    1. Sneak Peak: How to develop a relationship with your factory to get the best info & assistance

      FREE PREVIEW

    2. Module 3 Presentation

    1. Sneak Peak: How to use your imagination to get inside your customer’s head and better understand their buying habits

      FREE PREVIEW

    2. Module 4 Presentation

    1. Sneak Peek: Understanding your competition is key to confidently price your products - but do you know what you’re searching for?

      FREE PREVIEW

    2. Module 5 Presentation

    1. Sneak Peek: If you only focus on the cost of manufacturing your product, your profit margins will shrink

      FREE PREVIEW

    2. Module 6 Presentation

About this course

  • $349.00
  • 18 lessons
  • Certificate Available
  • FREE One-Year Brand Builders Membership
  • Payment plan available

Pricing options

Pay in full and save $ or use our convenient three-month payment plan.

Your Instructor

Karen Buscemi

Karen Buscemi has more than 25 years of brand-building experience. As the owner of KB Promo, she handles all aspects of brand building, from creating brand identities to brand management programs.

For eight years, Karen served as the President and CEO of Detroit Sewn, a full-service contract cut and sew manufacturer founded in 2015. She created the nonprofit Detroit Garment Group in 2012 to retain fashion talent in Michigan by teaching them the business of fashion. She was the Editor of StyleLine, a Michigan fashion magazine with a circulation of 60,000. She served as a guest teacher at the Pamella Roland School of Fashion at Kendall College, and sat on multiple panels to discuss a wide variety of topics and issues related to the U.S. fashion industry. She has hosted fashion shows and produced multiple fashion events, including conferences and trade shows. And she has an extensive background in teaching adults, copywriting, editing, graphic design, photography, and website building. Check out Fashion Unfurled - her TEDxDetroit talk.

Want to learn more about Karen and her company KB Promo? Visit kbpromobrand.com.